What is the key idea behind impressions value as a metric?
A) advertising equivalency
B) follower count
C) unique authors
D) organic posts

Question

Quizplus · Accepted Answer

The key idea behind impressions as a metric is advertising equivalency. Impressions measure how many times an ad or content is displayed, regardless of whether it was clicked or not. This concept is closely related to advertising equivalency, which is a way to equate the value of any given exposure (through impressions) to its equivalent cost if it were paid advertising. This helps in understanding the reach and potential impact of content or ads in terms of traditional advertising value.

What Is the Key Idea Behind Impressions Value as a Metric