The challenge of measuring the value of PR efforts will likely grow in the future.
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Q21: Which organization has taken the lead in
Q22: When we discuss reactions and behaviors occurring
Q23: If you were a PR professional evaluating
Q24: Why is it important to evaluate the
Q25: You are working with a colleague to
Q27: Effective evaluation of PR boils down to
Q28: PR efforts may be worthy but they
Q29: In PR measurement, outputs and outcomes are
Q30: If you wanted to determine how many
Q31: Findings from a focus group can be
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