Market analytics and people analytics essentially measure the same thing.
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Q29: In PR measurement, outputs and outcomes are
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Q32: The advertising value equivalent (AVE) is no
Q33: Analytics represent an integrated approach to collecting
Q35: Analytics refers to past events, while analysis
Q36: The Public Relations Society of America (PRSA)
Q37: Even when you can't measure what you
Q38: All measurement methods and tools have limitations.
Q39: You know the upcoming year is going
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