When professionals use various channels as mainstays and then create content from those channels, they are using the ______ approach.
A) laddering
B) pillar
C) progressive
D) spider-web

Question

Quizplus · Accepted Answer

The pillar approach involves using various channels as mainstays and then creating content from those channels. This strategy is often used in content marketing, where a primary piece of content (the "pillar") serves as the foundation for various other pieces of content across different platforms or channels.

When Professionals Use Various Channels as Mainstays and Then Create