Applying the principles of audience segmentation, we know that niche audiences are ______.
A) fleeting and difficult to capture
B) the most brand-loyal among consumers
C) a more affluent, older demographic
D) more important than large audiences
Correct Answer:
Verified
Q1: Modern public relations acknowledges the fact that
Q2: Audience segmentation is about identifying _ within
Q3: How do demographics differ from psychographics?
A) Demographics
Q4: Behavioral segmentation is most useful in developing
Q6: How does Grunig's Situational Theory of Publics
Q7: Regarding traditional media as a public, which
Q8: If you are a PR professional wanting
Q9: In dealing with customers as an audience,
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