Philip Morris' promotion of its tobacco products on social media is an example of ______.
A) unethical use of influencers
B) leveraging creators' influence
C) pay-to-play on Facebook
D) creative use of endorsements

Question

Quizplus · Accepted Answer

Philip Morris' promotion of its tobacco products on social media through influencers can be considered unethical due to the health risks associated with tobacco use and the potential targeting of younger audiences who are highly active on these platforms.

Philip Morris' Promotion of Its Tobacco Products on Social Media