Audience segmentation categorizes people based on both broad and narrow criteria.

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Audience segmentation involves dividing a broad target audience into subsets of consumers, businesses, or countries that have, or are perceived to have, common needs, interests, preferences, or characteristics. These subsets can be categorized based on a wide range of broad criteria (such as age, gender, income level) and narrow criteria (such as specific interests, buying behaviors, or detailed demographic information).

Audience Segmentation Categorizes People Based on Both Broad and Narrow