If we want an influencer who is truly influential, they must first be authentic.
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Q27: Demographics and psychographics essentially measure the same
Q28: Channel segmentation can tell us which social
Q29: James Grunig's Situational Theory of Publics states
Q30: Even if customers become "haters" on social
Q31: A nano influencer is more important than
Q33: Mega influencers, although powerful, require considerable coaching
Q34: Creators are considered a subset of influencers.
Q35: Being an influencer should bring you positive
Q36: In order for a community to be
Q37: Relationship management as a whole is based
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