The RACE campaign model focuses on ______, while the ROPE model is more concerned with ______.
A) integration; planning
B) the client; the PR staff
C) process; outcome
D) action; objectives
Correct Answer:
Verified
Q6: PR campaign planning is informed by both
Q7: Where do "big ideas" come from?
A) facts
Q8: To be effective, a campaign must reach
Q9: The Wild Turkey bourbon company's branding campaign
Q10: When a campaign is evaluated, what is
Q12: What are the common components shared by
Q13: In the campaign planning process, strategies are
Q14: As a campaign planner, why might you
Q15: A SWOT analysis can be used to
Q16: In considering campaign objectives, which of the
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