When Ford attempted to compete with the Tesla Cybertruck in 2019, it was an example of using research to ______.
A) double-check energy consumption levels
B) identify gaps and opportunities relative to competitors
C) gauge consumer perceptions of the two brands
D) reclaim the full-size truck market from Tesla

Question

Quizplus · Accepted Answer

Ford's attempt to compete with the Tesla Cybertruck by introducing its own electric truck was an example of using research to identify gaps and opportunities relative to competitors, aiming to innovate and capture market share in the emerging electric truck segment.

When Ford Attempted to Compete with the Tesla Cybertruck in 2019