If Purina wanted to create a persona for their ideal consumer, they would base it on ______.
A) demographics and psychographics
B) internal feedback and external trials
C) focus groups of satisfied customers
D) a contest among dedicated dog owners

Question

Quizplus · Accepted Answer

Personas are typically created using demographics (age, location, income, etc.) and psychographics (interests, values, lifestyles, etc.) to represent the target audience. This helps in understanding the ideal consumer's needs and preferences.

If Purina Wanted to Create a Persona for Their Ideal