If you were asked by a client to promote their upcoming special event as "the greatest and most exciting event they will ever attend," you would call this ______.

Question

Quizplus · Accepted Answer

This is considered puffery, a promotional statement or claim that is subjective, not meant to be taken literally, and used to hype up a product or event. It's a common marketing practice and is not considered false advertising.

If You Were Asked by a Client to Promote Their