There is essentially no difference between deception and puffery.

Name: There is essentially no difference between deception and puffery.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Deception involves making false or misleading claims about a product or service, intending to trick consumers. Puffery, on the other hand, is the use of exaggerated or vague statements that no reasonable person would take literally and is considered legal and a common marketing practice.

There Is Essentially No Difference Between Deception and Puffery