Comparing the press agentry and publicity model of public relations to the other three, which of the following is true?
A) It focuses on audience and access to information.
B) It relies heavily upon paid advertising.
C) It is considered to represent the lowest ethical standards.
D) It is mostly based on books written by P.T. Barnum.

Question

Quizplus · Accepted Answer

The press agentry and publicity model, often associated with P.T. Barnum's approach, is considered to represent the lowest ethical standards among the four models of public relations because it focuses on attention-getting stunts and may involve exaggeration or manipulation of information to generate media coverage.

Comparing the Press Agentry and Publicity Model of Public Relations