Cable customers often purchase ESPN, whether they are sports fans or not. This is best described as an example of bundling.

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Bundling is a marketing strategy where multiple products or services are packaged together as a single combined offering, often at a reduced price compared to purchasing each item separately. Cable customers purchasing ESPN as part of a larger package, regardless of their interest in sports, is an example of bundling, as ESPN is included with other channels in a cable package.

Cable Customers Often Purchase ESPN, Whether They Are Sports Fans