Theme parks sell "fast-passes" to visitors who are less willing to wait in line. This would be BEST characterized as
A) intertemporal pricing.
B) peak-load pricing.
C) bundling.
D) a lock-in strategy.

Question

Quizplus · Accepted Answer

Intertemporal pricing involves charging different prices at different times based on the demand or willingness to pay of the consumer. Selling "fast-passes" allows theme parks to charge more to visitors who value their time more and are less willing to wait, which aligns with the concept of intertemporal pricing.

Theme Parks Sell "Fast-Passes" to Visitors Who Are Less Willing