For someone to cancel cable service, the cable company requires customers to either stand in line to return their modem boxes or pay for the cost of the device. This is an example of

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This is an example of a switching cost, which refers to any cost that a customer incurs as a result of changing from one product or service to another. In this case, the cost comes in the form of either the inconvenience of standing in line to return the modem or the financial cost of paying for the device.

For Someone to Cancel Cable Service, the Cable Company Requires