Which of these is NOT a characteristic of infomercials?
A) providing a limited-time-only order time frame to limit the time consumers can search for substitutes
B) bundling products to build perceived value
C) offering lifetime warranties
D) marginal cost pricing

Question

Quizplus · Accepted Answer

Infomercials typically use strategies such as limited-time offers, product bundling, and offering warranties to increase perceived value and urgency. Marginal cost pricing, which involves setting prices based on the variable costs of producing an additional unit, is not a characteristic strategy of infomercials. Infomercials often focus on maximizing profit through perceived value rather than pricing based on marginal cost.

Which of These Is NOT a Characteristic of Infomercials