The study of how human psychology enters into economic behavior as a way to explain why individuals sometimes act in predictable ways counter to economic models is known as

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Behavioral economics combines insights from psychology and economics to explore how people actually behave in economic environments, often in ways that deviate from the predictions of traditional economic theories. It addresses why individuals might make irrational choices that contradict expected utility maximization, focusing on the psychological aspects of decision making.

The Study of How Human Psychology Enters into Economic Behavior