Jaylin saw a dress she liked in her favorite department store a month ago. At that time, the dress was on sale for 50% off but Jaylin did not buy it then. Instead, she bought it after the sale had ended when the store had a "Buy One, Get One Free!" promotion. Jaylin's behavior can be explained by

Question

Quizplus · Accepted Answer

Jaylin's decision is influenced by a framing bias, where the presentation of the "Buy One, Get One Free!" deal seems more appealing than the 50% off, even though economically they might offer similar value. This bias affects decision-making by how options are framed or presented.

Jaylin Saw a Dress She Liked in Her Favorite Department