Mike's wife sent him to the store to buy a can of green beans for dinner. When Mike got to the store, a sign in front of the green beans said, "Limit 10." Although Mike had planned to buy only one can of beans, the sign made him think he was getting a good deal on green beans and that his wife would want as many as he could buy. He ended up buying ten cans of green beans. Mike's behavior can be explained by

Question

Quizplus · Accepted Answer

Mike's decision to buy more cans of green beans than he originally intended was influenced by the way the information was presented to him (the sign indicating a limit of 10), which is an example of framing bias.

Mike's Wife Sent Him to the Store to Buy a Can