Behavioral economics theory suggests that consumers will be indifferent between a furniture store that offers free delivery and a furniture store that gives a discount to customers who pick up their furniture.

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Behavioral economics theory suggests that consumers are often influenced by framing effects and perceived value, meaning they might not be indifferent between a store offering free delivery and one offering a discount for pickup due to how the offer is presented and perceived benefits or conveniences.

Behavioral Economics Theory Suggests That Consumers Will Be Indifferent Between