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Salesclerks at an Upscale Department Store Wrap Each Sold Item

Question 346

Essay

Salesclerks at an upscale department store wrap each sold item of clothing in tissue paper and put the item in a fancy bag that ties with a bow. The same items can often be found at other department stores at a significantly lower price. Use behavioral economics to explain how this way of packaging items might allow the upscale store to charge a higher price.

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The upscale store may be seeking to expl...

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