The dihydrogen monoxide (H20) hoax involves getting people to sign a petition banning this substance because, among other things, it may cause severe burns, is fatal if inhaled, can cause corrosion and rusting in metal parts, and so forth. A surprising number of people are willing to sign a petition banning water (H20) if it is described in this negative way. What aspect of behavioral economics would explain this phenomenon? Explain your answer.
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