Which type of pricing is where the company enters a market where there is an established price and where it is difficult to differentiate one product from another?
A) Value Pricing
B) Competitive Pricing
C) Markup Pricing
D) Cost-Plus Pricing

Question

Quizplus · Accepted Answer

Competitive Pricing is used when a company enters a market with established prices and where products are difficult to differentiate. This strategy involves setting prices based on competitors' prices rather than solely on costs or consumer demand.

Which Type of Pricing Is Where the Company Enters a Market