Influencer identification is a key new focus of loyalty marketing because influencers have large followings, an affinity for the product or topic and their followers or readership demonstrate engagement or activation potential.

Question

Quizplus · Accepted Answer

Influencer identification has become a crucial aspect of loyalty marketing as influencers possess significant followings, show a genuine interest in the product or topic, and their audience exhibits a high level of engagement and potential for activation, making them valuable for promoting brand loyalty.

Influencer Identification Is a Key New Focus of Loyalty Marketing