When controlling for a yea-saying tendency on a measure of friendliness, balancing the directionality of items means writing items such that ___.

Question

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Balancing the directionality of items means creating items where a "true" response could indicate either a presence or absence of the trait being measured (in this case, friendliness). This helps control for response biases like the tendency to agree (yea-saying), as it requires respondents to engage more thoughtfully with each item.

When Controlling for a Yea-Saying Tendency on a Measure of Friendliness