The segmentation of European customers continues to be a challenge for marketers, which of the following tensions are often cited as the reason for this challenge?

Question

Quizplus · Accepted Answer

The segmentation of European customers is challenging due to the simultaneous processes of convergence and divergence in the Single Market. This means that while some aspects of consumer behavior and preferences are becoming more similar across Europe, others remain distinct or are becoming even more so, making it difficult to effectively segment and target the market.

The Segmentation of European Customers Continues to Be a Challenge