The ______ should serve not only the audience members but should also reflect what your client wants.
A) benefits and features
B) audience needs
C) call to action
D) tone of voice
Correct Answer:
Verified
Q10: The _ should deliver on the promises
Q11: In the _, you want to remind
Q12: _ need to understand their audience members
Q13: You can think of features as the
Q14: You can think of benefits as the
Q16: The _ provides readers with a sense
Q17: A _ is a tool that organizations
Q18: A _ contains a list of terms
Q19: _ see what others have done and
Q20: _ are people who break the mold
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