A ______ contains a list of terms that should be used within copy to maintain the overall feel of the brand.
A) brand dictionary
B) word bank
C) thesaurus
D) journal entry
Correct Answer:
Verified
Q13: You can think of features as the
Q14: You can think of benefits as the
Q15: The _ should serve not only the
Q16: The _ provides readers with a sense
Q17: A _ is a tool that organizations
Q19: _ see what others have done and
Q20: _ are people who break the mold
Q21: A(n) _ is a memorable line or
Q22: _ refers to the idea of making
Q23: _ is the first stage in the
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