With the main body copy, you should provide your audience with opportunities to do something.
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Q28: The important thing is to have a
Q29: A brochure is meant to alert your
Q30: A stock postcard or simple one-sheet mailer
Q31: Opening lines serve as the dominant element
Q32: The first sentence or two of your
Q34: As a copywriter for an organization, your
Q35: Copywriters do not need to understand their
Q36: Your content must demonstrate value and quality
Q37: Innovators are people who look to "build
Q38: A campaign will need to establish a
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