In some cases, advertisers market their product to one group and draw a different group of consumers. This second group of consumers is known as the ______.

Name: In some cases, advertisers market their product to one group and draw a different group of consumers. This second group of consumers is known as the ______.
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Question

Quizplus · Accepted Answer

The actual audience refers to the group of consumers who actually engage with or purchase a product, which may differ from the initially intended target audience.

In Some Cases, Advertisers Market Their Product to One Group