The creative brief is an organized format that allows you to put your ideas before other members of your agency, your boss and eventually your client.
Correct Answer:
Verified
Q23: The Federal Trade Commission oversees much of
Q24: Advertising law does not demand that companies
Q25: When companies refer to something as "miraculous,"
Q26: Writers who lack confidence often underwrite.
Q27: Most people are attracted to hyperbolic claims
Q29: The objective statement is where you describe
Q30: The tone or brand is the brief
Q31: It's a good idea to dive right
Q32: You can use a lot of that
Q33: The target market is the group of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents