When advertisers market their product to one group and draw a different group of consumers, this is known as the actual audience or the actual consumers.
Correct Answer:
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Q29: The objective statement is where you describe
Q30: The tone or brand is the brief
Q31: It's a good idea to dive right
Q32: You can use a lot of that
Q33: The target market is the group of
Q35: The more you try to cram into
Q36: Ads are meant to direct action, whether
Q37: For immediate action items, you want to
Q38: You and the client do not need
Q39: When measuring outcomes, it's important to establish
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