Pitches blend the lead-writing approach associated with the inverted pyramid and the bulleted approach common to fact sheets.
Correct Answer:
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Q30: Clarity is the gold standard for writing
Q31: Spot announcements allow you to notify the
Q32: Reaction releases allow you to respond to
Q33: With bad news releases, there is a
Q34: Fact sheets provide the basic information about
Q36: Practitioners suggest ideas for stories to news
Q37: Good public-relations practitioners will espouse the benefits
Q38: The idea behind transparency is to lay
Q39: Your goal in public relations is to
Q40: Practitioners in this field rarely have multiple
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