What prompted the idea of "shared value" as developed by Harvard Business School professors Michael E. Porter and Mark R. Kramer?
A) The capital potential of synergistic relationship between public and private enterprises
B) To address business' loss of legitimacy in the public eye
C) To gain access to new markets in the Global South
D) The demands of the New International Economic Order
E) The pressure applied by the UN

Question

Quizplus · Accepted Answer

The concept of "shared value" was developed by Michael E. Porter and Mark R. Kramer in response to the growing perception that businesses were increasingly disconnected from societal needs, leading to a loss of legitimacy in the public eye. They argued that businesses could restore their legitimacy and drive economic success by redefining their purpose to include the creation of economic value in a way that also produces value for society by addressing its challenges.

What Prompted the Idea of "Shared Value" as Developed by Harvard