Merton argues that people who give up a belief in society's goals and focus instead on the social rules are known as innovators.

Name: Merton argues that people who give up a belief in society's goals and focus instead on the social rules are known as innovators.
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Merton classifies those who give up a belief in society's goals but still adhere to the societal norms strictly as "ritualists," not "innovators." Innovators accept societal goals but reject the conventional means of achieving them.

Merton Argues That People Who Give Up a Belief in Society's