In which phase of the customer life cycle do processes categorize customers according to value and attempt to win back high-value customers?
A) loss/churn
B) customer acquisition
C) relationship management
D) marketing

Question

Quizplus · Accepted Answer

In the loss/churn phase, businesses identify and categorize customers based on their value and implement strategies to win back high-value customers who are at risk of leaving or have already left.

In Which Phase of the Customer Life Cycle Do Processes