Social CRM is centered on lifetime value; customers that are likely to generate the most business get the most attention and have the most impact on the organization.
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Q7: Social CRM is a dynamic, SM-based CRM
Q16: Defenders of belief are communities that share
Q17: Both community users and employees of SM
Q18: Seekers-of-the-truth communities facilitate activities like sales and
Q27: According to Henk Flap, the value of
Q29: Social capital does not depreciate.
Q30: Seekers of the truth will seek the
Q35: An active lurker is someone who reads,
Q39: Defenders-of-belief communities provide better and faster problem
Q40: The primary risk of peer-to-peer support is
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