Sequential theory argues that a behavior will more likely be persistent if the subject experiences
A) a regular or repeating pattern of reward and nonreward (e.g., NNRNNRNNR).
B) an irregular or random pattern of reward and nonreward (e.g., NNRNRNNNR).
C) extrinsic reinforcement after first being exposed to intrinsic reinforcement.
D) intrinsic reinforcement after first being exposed to extrinsic reinforcement.

Question

Quizplus · Accepted Answer

An irregular or random pattern of reward and nonreward makes a behavior more persistent because it creates a level of unpredictability that often leads to the subject continuing the behavior in the hope of receiving a reward, similar to gambling. This is known as a variable ratio schedule of reinforcement and is highly effective in maintaining behavior.

Sequential Theory Argues That a Behavior Will More Likely Be