Rosen, Schroeder, and Puriton Suggest That Companies May Reduce the Risk

Rosen, Schroeder, and Puriton suggest that companies may reduce the risk of market failure when introducing high-tech products by taking all the following steps EXCEPT for:

A) determine if the "first mover advantage" is necessary or establish if there is sufficient interest in the product
B) rethink the value of market research prior to product launch
C) appeal to the largest market segment of a combination of both the early and late majority
D) appeal to innovators and early adopters
E) careful targeting toward a market of likely purchasers