In response to current research on motivations to use social media, which of the following is NOT a strategy recommended by Lefebvres?
A) Focus on people with large numbers of connections such as opinion leaders
B) Eliminate credit card commissions by using alternate payment systems such as PayPal
C) Seek to understand the members of a network who are the most attentive and responsive to the behavior of others
D) Reduce the density of a network in which risk behaviors are concentrated by introducing boundary spanners
E) Enhance the salience and attractiveness of the "out group" by positioning practitioners of desired behaviors to attract imitation
Correct Answer:
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Q1: Social marketing has gone through several changes
Q2: Social marketing networks are synonymous with _
Q3: Christakis and Fowler suggest that the world
Q4: Global surveys have found many motivations for
Q6: A recent survey found the most prevalent
Q7: The use of the internet by marketers
Q8: The McKinsey Global Institute that _ percent
Q9: Trust is essential in online transactions. Which
Q10: How do you think social media will
Q11: What are the problems associated with the
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