There are five promotional elements included in integrated marketing communications: advertising, publicity and public relations, sales promotion, direct marketing, and personal selling. Select a product whose marketing you are familiar with and a country outside of your own that you know. Explain how each of the five elements could be used in the promotional mix and include examples of how these elements could leverage each other.

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The Answer of There are five promotional elements included in integrated marketing communications: advertising, publicity and public relations, sales promotion, direct marketing, and personal selling. Select a product whose marketing you are familiar with and a country outside of your own that you know. Explain how each of the five elements could be used in the promotional mix and include examples of how these elements could leverage each other.

There Are Five Promotional Elements Included in Integrated Marketing Communications