__________________ represents the extension of the perception of a specific country to its products or brands.

Question

Quizplus · Accepted Answer

The "country of origin, or made-in, effect" refers to the phenomenon where consumers' perceptions and attitudes toward products or brands are influenced by the country from which the product originates. This can affect consumer behavior and preferences based on stereotypes or preconceived notions about the quality, reliability, and other attributes associated with products from specific countries.

__________________ Represents the Extension of the Perception of a Specific