Albert notices that European American research participants tend to use all numbers on a 1-7 scale rating feelings, whereas Asian participants tend to only use 2-6 ratings. Albert therefore equates a 7 from a European American to a 6 from an Asian. Albert is using

Question

Quizplus · Accepted Answer

Albert is using metric equivalence, which involves adjusting the measurement scales used in research so that they have the same meaning across different cultural groups. By equating a 7 from a European American to a 6 from an Asian participant, he is attempting to ensure that the numerical values on the scale represent equivalent levels of the construct (in this case, feelings) across cultures.

Albert Notices That European American Research Participants Tend to Use