______ views consumers as capable of decoding and interpreting the media as they see and hear to suit their own unique needs and lives.

Question

Quizplus · Accepted Answer

Audience power theory emphasizes the role of the audience in interpreting and integrating media content into their lives, suggesting that consumers actively decode and make sense of media messages in ways that are meaningful to them.

______ Views Consumers as Capable of Decoding and Interpreting the Media