Scholars who use the term "false consciousness" argue that viewers are active consumers who can create alternative interpretations of media products.

Question

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The term "false consciousness" is used to describe a scenario where people are misled to believe in and accept social, political, and economic conditions that are against their own interests, often through media and ideological mechanisms. It does not imply that viewers are active consumers who create alternative interpretations, but rather suggests they are passively accepting imposed beliefs.

Scholars Who Use the Term "False Consciousness" Argue That Viewers