There is empirical evidence for a reciprocal relationship between negative political advertising and negative campaign news coverage.

Question

Quizplus · Accepted Answer

Empirical studies have shown that negative political advertising can lead to an increase in negative campaign news coverage, and vice versa, indicating a reciprocal relationship between the two. This is because negative ads often generate controversy or conflict, which in turn attracts media attention, leading to more negative coverage.

There Is Empirical Evidence for a Reciprocal Relationship Between Negative