Masspersonal communication is best reflected in which example?
A) the Obama campaign using text messages to announce campaign decisions
B) the number of Facebook posts you had in one day
C) the nightly news on a television channel you flipped to
D) an engagement announcement at your parents' house

Question

Quizplus · Accepted Answer

Masspersonal communication refers to the use of mass communication channels (like social media, text messaging, etc.) in a way that feels personal to the receiver. The Obama campaign using text messages to announce campaign decisions is an example of this, as it uses a mass communication tool (text messaging) to personally reach and engage with individuals.

Masspersonal Communication Is Best Reflected in Which Example