Which communication metaphor emerged as a way to acknowledge that people accomplish something in communication beyond merely sending and receiving messages?
A) transmission
B) interaction
C) transaction
D) social construction

Question

Quizplus · Accepted Answer

The transaction metaphor emerged to acknowledge that in communication, participants are simultaneously senders and receivers, creating and interpreting messages together, not just transmitting information back and forth. This perspective highlights the dynamic, co-creative process of communication.

Which Communication Metaphor Emerged as a Way to Acknowledge That